Armed Forces Insurance Announces Second-Year Partnership With Bell Helicopter Armed Forces Bowl

FORT WORTH, Texas, September 30, 2009 — Armed Forces Insurance (AFI) ( is gearing up for its second year as the exclusive and Official Insurance Partner of the Bell Helicopter Armed Forces Bowl, with a variety of new activities planned for the seventh annual post-season collegiate football game.

As part of the agreement, Armed Forces Insurance will take on three important roles: the Co-Presenting Partner of the Team Kickoff Luncheon, the Title Partner of the Armed Forces Adventure Area and the Presenting Partner of the Great American Patriot Award. The AFI logo will appear on the playing field’s 25-yard line, and the company will participate in spots in ESPN’s television and radio broadcasts, according to Brant Ringler, executive director of the Bell Helicopter Armed Forces Bowl.

“Armed Forces Insurance’s involvement in the Bell Helicopter Armed Forces Bowl will play a big part in continued growth of the bowl game, as well as helping us honor an outstanding American military service member at halftime,” Ringler said.

The partnership agreement, which began in 2008, has AFI continuing as the Official Insurance Partner for the Bowl through the 2011 game. It’s a natural fit for AFI, according to Retired Colonel Tom Dials, chairman and chief executive officer.

“Our partnership with the Bell Helicopter Armed Forces Bowl gives us an opportunity to recognize our members for their selfless service to our country,” said Dials. “Participating in last year’s presentation of the GAPA Award to General David Petraeus was the highlight of our involvement. We’re eagerly anticipating our role in the Bowl festivities, including presenting the 2009 award to this year’s recipient.”

AFI was founded in 1887 by military leaders with a single mission: to protect the people who protect our nation. The company provides premium quality, competitively-priced property and casualty insurance to military professionals throughout the United States and overseas. Headquartered in Leavenworth, Kansas, AFI understands that military members have unique circumstances and insurance needs, enabling the company to offer a level of personalized service that’s unequaled in the industry. For more information, visit the Web site at or call 1-800-495-8234.